5 Steps in Choosing a Realtor to sell your property
Over the Christmas holiday, I was inspired to write this post as my parents announced their interest to sell their home in a different state. I found myself doing the 5 steps below to help them find the best listing agent for their needs.
Selling your property in today's market requires much more skill and marketing expertise by the realtor you choose to represent you. Several years ago, it was much easier as all your realtor really needed to do was list the property on the Multiple Listing Service (MLS) and wait for a deal in a few weeks, or often a few days !
Back then, every realtor looked like an expert no matter their level of expertise. Now it is much more critical to have expert representation to navigate through the maze of getting a house sold. Below is a list of 5 steps that you can use to help you choose the right realtor to sell your property.
1. Current relationships - Consider hiring the realtor who helped you purchase your home or someone you know already.
2. Referral - Ask around your friends, family and colleagues for a referral that specializes in your area.
3. Scout your neighborhood - Notice the for sale signs in regards to the realtors that are selling properties in the area.
4. Google your neighborhood - For example if you lived in Northern Liberties, google Northern Liberties Real Estate or Northern Liberties listings to see what individual realtors come up on page 1 or page 2 of the searches.
Once you do steps 1 - 4, step 5 should really determine who you want to set up an interview with.
5. Google the realtor - search each realtor from your preliminary list from items 1-4 above. For example, google "Chris and Stephanie Somers" and see what comes up. Things to look for are:
A. Does the realtor have their own website ? Or better yet, multiple sites ? A blog ?
B. Can you get more info about the realtor just by reading their site as far as specialties ? For example, there is no need to interview an agent who says they just specialize in buyer agency when you are looking for a listing agent. Also, you will be able to see if the realtor has a team or an assistant which definitely comes in handy throughout the process.
C. Take a look at a listing (or several listings) that a realtor is marketing and google that address and you can see some of the places that a listing is advertised... or more importantly, if there is any adverstising at all ! For example, if you Google 1111 Mount Vernon, this is what comes up: 1111 Mount Vernon - Right away, you can see that it is on trulia, zillow as well as The Somers Team website .
From this, you can pick 2 or 3 realtors to interview with to hear what each individual agent has to say about pricing, getting your house ready for sale as well as their marketing strategy.
This 5-step checklist is a great way to narrow down who you will interview and who you will choose to be your realtor. Also, after doing step 5, you may just want to interview one agent for you will already know based on your due diligence !!!
Make this important decision with confidence !