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Can we gag the media ? Or hang the DJ ? Part II - Response from NAR

As The Smiths continue to sing on YouTube -  "PANIC ... Hang the DJ"

Our recent blog entry Can we gag the Media ?  Or Hang the DJ ?  struck a nerve with a lot of agents and consumers.  The post generated a lot of comments as it became a featured post on Active Rain.  Since the discussion got to be a bit heated and passionate and had similar concerns about what can the National Association of Realtors (NAR) do or what NAR is doing, it got me to thinking...

I thought it would be a good idea to foward the blog entry with all the comments to NAR to see what their thoughts or response would be... I was not really expecting to get one back but sure enough I did ! 

Thus, the following is the response from Lucien, the Managing Director at NAR Public Affairs:

"Dear Chris and Stephanie,
      Thank you for your note of concern.  Let me give you a place to
start your inquiry about what to do to combat the credit crisis and
handle the fear in the marketplace.
      Earlier this year, NAR started the "Surrond Sound" program, a
grassroots program aimed at how working Realtors like yourselves can reach
out to the consumers you deal with, and to the local media. Please see
the website, http://www.realtor.org/press_room/surroundsound.  That is
a compedium of
all we've put together.  It is updated as events in the world
change--we've been updating it a lot lately--and you should find some good ideas
there.
      A word about Surround Sound: NAR offers this training to
Realtors, but only through your state and local association.  If you think the
program is worthwhile and that your area should have it, please contact
the appropriate staff at your local or state association.
      If you should have more quesitons after you look over the
Surround Sound material, don't hesitate to contact me.
Thanks.
Lucien"

We all should take a look at this program and see how much our individual state associations are implementing it.

What are your thoughts ?  What can each of us do for our local markets ?

Philadelphia Real Estate - Chris and Stephanie Somers

Philadelphia Real Estate Blog

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Can we gag the Media ? Or hang the DJ ?

Can the National Association of Realtors sue the media ?

What is the media's influence ?

Don't kid yourself !  The media makes the problem worse.  Sure there is a "crisis" in the country with the mortgage mess and the financial markets being battered.  But if you listen to the media they would have you not leave your house and never spend another dime !

The media excacerbates the problems.  Because of the media, they are freezing people from making decisions that could really benefit their lives.

Case in point - right in the middle of negotiating 2 agreements, both buyers or a relative or friend of the buyer were so spooked about media reports that both buyers pulled their agreements.  Now I am not saying that maybe this is not the best decision for each buyer, but it sure shows the power of the media !

In one case, the buyer would get one of the most amazing deals for a condo in Old City I have seen in awhile and is just too spooked to move foward.

I really believe that during this time that if the media is going to take certain positions of recommendations on the marketplace, they should have commentators on both sides of the fence per se.  The fact of the matter is how can a media pundit recommend not to purchase a property anywhere in the United States where that goes against "location location location".  And if a buyer is going to get a tremendous value, how can one advise against that ?  If a buyer can improve the quality of their life 10x over, how can one advise against that ?

If that happened just with us in the last week, imagine how this could affect homebuyers all over the country !

Can the National Association of Realtors get more involved to make sure that their voice is heard ?

Or maybe just ask the United States Government for a bailout if every potential buyer decides to lock themselves up in their apartment ?

As The Smiths sing on YouTube -  "PANIC ... Hang the DJ"

Philadelphia Real Estate - Chris and Stephanie Somers

Philadadelphia Real Estate Blog

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Feel free to subscribe to our blog or our monthly newsletter to stay up to date with our latest posts and information on the Philadelphia Real Estate Market.  You can also sign up to receive the Philadelphia Real Estate Blog via email.

The Philadelphia Real Estate Blog  The Somers Team on Facebook  The Somers Team on Twitter  The Somers Team on LinkedIn

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