Here are some interesting facts we learned at Inman Real Estate Connect that I think you can use to help grow your business in the next one to two years. The main buzzwords being MOBILE and VIDEO.
MOBILE:
- only 30 percent of consumers have smartphones
- by 2013 more people will own a mobile device that will access the web than those that own a
computer - the top two smartphones devices in terms of applications are I-Phone and Android (Blackberry is third) ... after that no else is even close
- in the real estate field (and any field), applications are becoming more and more important
- the average teenager texts 3,339 a month (crazy, huh ?)
- Some of the top applications include:
- Google Maps
- HooteSuite - Social media management
- Evernote - New "post it" note
- Dropbox - Welcome to the cloud - anywhere you go, your documents go with you
- Docusign - Sign without paper
- Realtor.com or any other sleek mobile search property mobile application
- Slydial - anybody you do not want to talk to, goes righ to there voice mail
(Shout out to @Techsavvyagent for giving a wonderful presentation on the above )
VIDEO:
- Youtube - 2 billion views a day, nearly double prime time audience of all 3 major networks
combined - Average person spends nearly 15 minutes a day on Youtube
- By using VIDEO, you have a 50X better chance of ranking on page 1 of GOOGLE
- 73 percent of homeowners would more likely to list with someone using VIDEO
- ONLY .8 percent of Realtors are using VIDEO !
- Reason so few Realtors are using it is fear (fear of unknown, fear of camera, or fear of doing work)
- Equipment is inexpensive (Flip video or Kodak playtouch - both about $150) or smartphone or webcam)
- Get client testimonials on camera/video
- Skype/Talkbox/Eyejot = videoemail
Thus, a good stragegy for 2011 is to integrate Mobile and Video into Your Business ! And if you are already doing it, think about doing it more !
Think about Mobile and Video for 2011 - some beginning tips:
1. Upgrade your phone either to an Android device or an I-Phone (or a Blackberry) if you have not done so already.
2. Get an IPAD and develop listing presentations with video - be different ! Some agents are saying that by simply having an IPAD at their listing appointments has increased their closing ratio.
3. Get a flip video or kodak playtouch and begin to incorporate video into your marketing, advertising, website, blog and social media platform.
4. Update your email server to Gmail from hotmail, aol, etc...
For the more advanced agent that is already doing video, we would suggest to stay consistent and be creative. Find more innovative ways to incorporate video into your business and have fun with it ! We will talk about this topic in future blogs or perhaps in a video so stay tuned !
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