Stay the Course
Let's face it. It is a difficult environment out there for folks in our industry or any industry for that matter. Chances are, if someone is in sales, their income or production might be down year over year. Along with that can come frustration, depression and negativity. Sometimes people forget about the basics or blame others for what is going on. It can get so bad some people just leave the industry or are let go for lack of production.
The good news is that this is one of the best times to build a business. That is correct! While everyone else has their heads up their ass, those agents that are out there being aggressive, lead generating, marketing and the like are being noticed and are grabbing business. When you build business in a down market, that business is yours to stay. Especially as the competition starts to dwindle as others are being negative, lazy or are exiting the industry.
The bottom line here is to remember to "Stay the Course" in these times. Continue to do what you always do (or did), and if anything, do more of that. Focus more on your lead generation, Internet Marketing, prospecting and getting back to basics. With a plan of action attack, the results will soon follow. And with that attack plan, you will find yourself with energy instead of feeling numb or negative. Your clients, referrals and prospects pick up on that. They certainly do not want to work with someone who has a negative aura around them or someone that just complains all the time.
Fortunes and businesses are made during the down times. There is still ample opportunity to take advantage of these times. Just remember to "Stay the Course".
There is even a Facebook group called "Stay the Course" that I would recommend checking out. It is a great group of people remaining positive helping out each other from all over the country.
On a personal note, we just picked up 5 listings this week, have 3 settlements next week, are working with a couple of buyers and are seeing a lot more Internet leads starting to come in. Seize the day and the results will soon follow!
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