Holiday Blogging !
I remember several years ago when the market was super hot and whenever we had a lull in the action, I would ask for advice... would ask what to do ? Doug Schenll, a Wells Fargo loan officer who was and is a good friend would say "Chris, enjoy it. Take a break, go away for a few days. Also, take the opportunity to focus on some marketing, organizing, planning...etc for it will not be long until you will be jammed up again doing deals". He was and is so right.
Fast foward 4 years, and what I would add to that is Blog, Blog, Blog which in my opinion is the same as Market, Market, Market. What is funny is that 4 years ago I did not even know what a blog was !
And one of the nice things about Blog, Blog, Blog is that you can do it in the morning, afternoon or night ! You can do it naked or in a suit. Showered or unshowered. Seriously though, you get the point.
For those that are jammed up between now and January 15th with deals and settlements, this might not apply as much. But for those that will have a seasonal slowdown, this is a great opportunity to either get your blog off the ground and jump in to internet marketing and social media. Active Rain rocks ! Take advantage of it, the resouces and the people. It was our choice to jump right into the blogosphere (is this a word ? ) and are very glad we did !
The beauty about one's blog is that it opens you up to market yourself and to market your listings. Our blog, The Philadelphia Real Estate Blog, has already provided us with a lot of positive feedback and exposure from both clients and consumers. Sometimes people will stop us in the neighborhood saying hey we say you on the net ! It also helps to increase your presence on the search engines with your other sites as links can go back and forth between all of your sites. For example, on our main site - The Somers Team - we have a number of link that go to our blog - The Philadelphia Real Estate Blog, and so forth.
On your blog, you can talk about your community, your neighborhood, your listings, yourself and the list goes on and on. You can also blog about niche services such as short sales, foreclosures, etc... Set a schedule to post a blog entry 3 to 5 times a week. If you really get into it and have the time do more, go blog wild !!
At the same time, take advantage of the seasonal slowdown to increase your knowledge and participation on sociial media sites such as Twitter (we are @thesomersteam), Linkedin, Facebook (please add us if we are not connected yet) and the list goes on and on. Active Rain is a great platform to learn more about all of these sites. You can read about them in other superstar blogs (such as Castellum Realty, Paul Chaney, and Bill Gassett) to get more acclaimated with them and become involved yourself !
So, happy holidays and happy blogging ! Next year it could be jamming as a result !
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The Somers Team - Chris and Stephanie Somers
The Philadelphia Real Estate Blog
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