The Philadelphia Real Estate Blog


Are you monitoring your website traffic ?

One of our goals for 2009 was to increase our website traffic for The Somers Team (our website) .  I am happy to report that we had a 21 percent increase in traffic year over year as well as a 69 percent increase in page views !

The Somers Team traffic in 2009

The great news with these statistics is that our sellers are getting that much more exposure on their listings outside of just the MLS.  And this is only our website, not to mention the traffic we get on our blog as well as the other sites where we feature our listings. 

In addition, the more consumers that visit your site, the more potential clients you will have !

That is why it is so important to monitor to traffic to your website.  You can assess what is working and what is not with your Internet Marketing efforts.   You can see where all the traffic is coming from, whether it be a google search or sent via another site such as Craigslist, Activerain, your blog or any other site.  This information is very valuable for you in terms of what you decide to focus on for 2010.

There are a lot of analytical programs out there.  The above is from Google Analytics which is pretty easy to set up for both your website and your blog.

One of the interesting things we are seeing now is that although January was relatively slow for us this year, the traffic on our website is very high which to me means that buyers are starting to search now looking for properties and will start to pound the pavement in the next month or so to be under contract by the end of April to qualify for the Tax Credit.  It is great to have this data at your fingertips !

So what are your goals for 2010 ?  One of ours is to increase the traffic again year over year for our website which I will share some tips and suggestions in regards to some of the specifics that we are doing in an upcoming blog post !  Keep a look out for it by subscribing to our blog !

Good luck in 2010 with your website and blog ! 

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Great job and looks like an extensive website.

Posted by Carol Kilburn, Sebago Lake Area Expert (RE/MAX Allied) about 8 years ago

Somers Team ~ your stats are impressive. Thanks for sharing your knowledge.
I'm addicted to web statistics.

Posted by Haris Dedic, Glenview Real Estate - Chicago North Shore (RE/MAX Villager 847-878-2588) about 8 years ago

Carol - Thanks !

Haris - I get a little addicted as well.  I really look forward to our weekly Google Analytics reports !

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) about 8 years ago

The increase in page views is terrific because you are clearly making your site stickier. Well done. 

Posted by J. Philip Faranda, Broker-Owner (J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY) about 8 years ago

Christopher and Stephanie, these numbers are impressive for web site traffic. I hope those page views turn into clients this year for you. Good luck!

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA about 8 years ago

Christopher and Stephanie,

I am going to check this out.  I have not been checking out these numbers.  Thanks for pointing it out

Posted by Marcia Hawken, Naples Luxury Specialist (Downing-Frye Realty, Inc.) about 8 years ago

J Philip - Yes, we are excited about that !  We are constantly thinking of ways to have our site stickier with content, design and navigation.

Michael - Thank you !  We feel pretty confident that it will !


Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) about 8 years ago

Thanks for the great tips Chris and Stephanie!  I always appreciate your wealth of knowledge!  Keep up the great work!

Posted by Nyssa Smith, REALTOR, State College Area Real Estate (Keller Williams Advantage Realty) about 8 years ago

Marcia - Yes it is definitely worth staying on top of !

Nyssa - You are welcome !  Just saw your post about the tax credit seminar you did.  That is awesome !

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) about 8 years ago

Christopher and Stephanie:

I use google analytics also. If you can access your server log you can see a lot more with a software program to sort it out. Google can only be seen of the user's browser allows it.



Posted by Richard Stabile, Bergen County New Homes Builder Realtor (Re/Max Real Estate Limited) about 8 years ago

Great stats!  Great advice!  Great post!  Thank you!

Posted by Don Wixom, "Looking out for your next move..."tm (RE/MAX Advantage Nampa, ID) about 8 years ago