Are you utilizing your office website to generate referals ?
This past week I received a referral from Tom Waite, a California RE/MAX agent in Orange County, who had a referral for a seller who needed to sell a property in Philadelphia. He called me up, we had a nice discussion (basically a mini interview) and he sent over the referral. I asked him how he found me and he said he did a search on RE/MAX.com for a top producer in Philadelphia !!!
Very cool ! This reminded me how important it is to have your own profile set up and up-to-date on your company website. So simple but easy to forget. Further, it is amazing how many agents do not have their profiles set up or do not even have a picture or a website in their profile ! There have been many times that I have gone to RE/MAX.com to search for a Realtor in a different area to refer a client and I did the same thing - looking only at the profiles of those agents who had websites and photos.
Here is my profile page on RE/MAX - not fancy but informative. I noticed this past week after I received the referral I did not have my updated websites on there including my blog - The Philadelphia Real Estate Blog ! So it only took a few minutes for me to update it. Am not crazy about the photo so maybe will change that later as well !
So whether you are at RE/MAX or a different company, are you utilizing the benefits of your office or corporate website ? If not, I would suggest to make this a priority. Not only are other agents going there to refer clients, but consumers go on to "search for an agent" in an area and I am sure they are looking at the same items.
What are you going to do today to increase your business for tomorrow ?
Much success to all,